2017 Toyota Prius

Dramatic Styling

Let’s shatter all expectations. The 2017 Prius is here with an unmistakable, bold look that shakes up the status quo. Its sleek shape has been engineered to cheat the wind and win over the crowd.

LED Lighting

Let’s make an unforgettable first impression. Prius features Bi-LED elements in the headlights, available integrated fog lights and accent lights, making front-end lighting that is as dramatic as it is efficient. It’s one unexpected look, and it’s ready to help you light up the night.

17″ Alloy Wheels

Prius brings style to every corner. Available 17″ alloy wheels add the right amount of attitude and ensure that all eyes are on this hybrid, wherever it goes.

A Purposeful Stance

The dynamic chassis helps ensure Prius is always up for some fun. A low and wide stance shows off this hybrid’s athletic appearance and helps give you a responsive drive.

LED Taillights

Turn heads whether you’re coming or going. Efficient LED taillights shine bright and help complete the stylish look of Prius.

Futuristic Interior

Get more of what you want, inside and out. Smart seat design gives everyone room to stretch out. Helping you stay in control of it all is advanced tech like a standard 4.2-in. color dual Multi-Information Display (MID) with customizable screens and an available 7-in. touch-screen display. And with available Qi-compatible wireless smartphone charging,¹ you can stay powered up while on the go.

A Comfortable Ride

This is one smooth operator. The suspension on Prius is tuned for just the right balance of comfort and driving fun. And thanks to advanced noise-insulation techniques, those unwanted outside noises stay outside.

4.3″ Color Dual MID

Stay twice as informed. The color dual high-resolution Multi-Information Display (MID) screens are customizable, so you can keep an eye on the information that matters most to you. A quick glance can show you real-time driving data, provide tips to help you improve your ECO savings, and more.

Front Bucket Seats

Settle in and get cozy. The front seats of Prius feature deep side bolsters for added comfort on those long drives. And with an available 8-way power-adjustable driver’s seat with power lumbar support, it’s easy to find that perfect driving position.

Moonroof

With the available moonroof on Prius, it’s easy to let the outside in. With a touch of a button, you can get a fresh breeze or a stunning view of the city lights.

Steering Wheel Controls

Take hold of the fun. The available SofTex^®-trimmed steering wheel offers tilt and telescopic adjustment for maximum driving comfort. You can also control the audio, Multi-Information Display and Bluetooth^®2 hands-free calling right from the steering wheel.

Enhanced Parking Support

Prius features smart technologies to help take the stress out of parking. When Prius is parking or slowly pulling out of a space, the available Intelligent Clearance Sonar (ICS)¹ scans for stationary objects, like walls or lampposts. Should the system anticipate a collision, it will emit an audible alert, reduce engine or motor output, and automatically apply the brakes. And with available Intelligent Parking Assist (IPA),² this system will automatically control the steering and help guide you into an open parking space.

Qi-compatible Wireless Charging

No wires. Total convenience. With available Qi-compatible wireless smartphone charging, simply place your Qi-compatible smartphone or other compatible device on the nonslip surface to charge it up wirelessly.³

Color Head-Up Display

Let’s keep looking ahead. The available color Head-Up Display (HUD) uses aircraft-inspired technology to project important information right on the windshield, helping you keep your eyes safely on the road. This full-color display can show your speed and Hybrid System Indicator info, and also give turn-by-turn directions.

Smart-flow Climate Control

Not too hot, not too cold. The smart-flow climate control system helps keep the cabin feeling just right. It’s an intelligent system too. When you’re driving by yourself, you can choose to heat or cool just the front seats, helping increase the overall efficiency of Prius.

Entune^™ Premium Audio

With its available Entune^™ Premium Audio with Integrated Navigation⁴ and App Suite,⁵ Prius has the tech to help make your life easier and more fun. Featuring an available 7-in. high-resolution touch-screen display, Integrated Navigation system, JBL^® Premium Audio and a suite of popular apps, it’s one smart way to help you stay connected.

Smart Key System

Get in and get on your way. When you approach Prius with the standard Smart Key System,⁶ you can easily lock and unlock the driver’s-side door by touching the door handle. And once inside, you can start it up with just the push of a button.