Goodbye Scion

February 17th, 2016 by
Scion

Toyota is killing its youth-oriented Scion brand after learning an important lesson: young buyers simply want Toyotas. Scion was formed in 2003 to court Generation X buyers, who didn’t like their parents’ brands and didn’t trust traditional marketing, says Bob Carter, Toyota Motor Corp.’s senior vice president of U.S. operations. It was known for its…

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