Toyota is killing its youth-oriented Scion brand after learning an important lesson: young buyers simply want Toyotas. Scion was formed in 2003 to court Generation X buyers, who didn’t like their parents’ brands and didn’t trust traditional marketing, says Bob Carter, Toyota Motor Corp.’s senior vice president of U.S. operations. It was known for its…
The FIA World Endurance Championship is universally regarded as the toughest motorsport endurance series in professional racing and, since 1923, its premiere event, the 24 Hours of Le Mans, has been the gold standard of high performance competition. Consisting of a 24 hour long race that is held on France’s Circuit de la Sarthe, which…
Toyota has found a way to allow cars to send real-time information to data-processing centers that will use it to improve mapping for self-driving cars. Toyota promises the technology, which will debut in production cars by 2020, can send onboard camera and GPS information through the cloud to data centers that patch it together for…
Sotheby’s is seeking between $800,000 and $900,000 for the gorgeous 1967 Toyota 2000 GT, the original Japanese supercar that Sean Connery’s 007 drove in You Only Live Twice. Before WWII, the cars built in Japan were mainly foreign companies setting up local manufacturing operations. Japanese companies really only tackled new cars themselves after the war,…
The Great Recession created a wide-spread fiscal plague with massive implications on the world markets, the global economy, and the livelihood of millions of individuals. Automakers like Toyota were forced to come up with new ways of doing business in order to protect their companies, while helping customers keep from falling behind on their car payments. By…
Toyota definitely looks to be making it a great start to the new year, particularly judging by the fact that the freshly-arrived 2016 Toyota Highlander is charting some impressive new heights in improving one of the company’s most successful recent models! Offering some first-ever transformations to help bring the classic mid-size SUV into the modern…
The Camry has been a class-leader for years; however, Toyota is never content to let the best mid-size sedan on the road rest on its laurels. That’s why for 2016 it has received an extensive face lift that updates both its exterior and interior. A large spindle-style grille is the first change one notices when looking…
Back in April, Toyota announced they would be moving their corporate headquarters from Torrance, California to Plano, Texas over the next few years. Overall, it is expected that this move will save money for the company, but there were also several other reasons cited for the move as well. The overall goal of the company’s…
The Toyota Camry, the top-selling car in America for the last 13 years, may have finally met its match. Despite creating one of the best-selling automobiles in history in the Camry, Toyota believes the archetypal sedan — nearly synonymous with the word “car” itself — may not be the prevailing mode of transportation for much…
The holidays are finally here! At McGrath Elmhurst Toyota we could not be more excited to get out and celebrate with the community. Here are a few of the events we’re looking forward to most this year: Elmhurst Multi-Chamber Holiday Networking Breakfast When: Tuesday, December 15 at 8am Where: Waterford Banquets 933 S. Riverside Drive Elmhurst, IL…
