Toyota has announced that it will invest $1 billion in a research company it will set up in Silicon Valley to develop artificial intelligence technology and robotics. The company will be called the Toyota Research Institute, Inc. The move underlines the Japanese automaker’s commitment and determination to become a leader in the race towards consumer-ready…
At McGrath Elmhurst Toyota we love a good auto show. Even if we can’t get to all of them, we enjoy reading about all the new cars and trucks Toyota is promoting. After getting the news of these new arrivals we eagerly await their arrival on our lot. That certainly was the case for the new Toyota…
The increasingly interesting time we live in has been referred to and referenced as many things, one of those—the “Gadget Age”—emphasizes to what effect the abundance of technological gadgetry has had on our lives. From touch screens to voice commands, we are, for better or for worse, an age defined by these small gadgets. It…
When consumers think about the Toyota brand. it’s understandable that Japan comes to mind After all, that is where the corporation originated. So it came as a surprise to many that when the Toyota Motor Corporation launched their new Toyota Corolla in Japan this year, they also disclosed that their ground breaking crash prevention system…
You are never too old for a history lesson, and for us at McGrath Elmhurst Toyota, we are certainly no exception. We observe Veteran’s Day here every November 11th to honor the men and women who have served in the US military during both times of war and times of peace, but we can’t say we knew…
One of the most trusted resources for determining car value – Kelley Blue Book – was once a car dealership in 1918. Blue books were almanacs first used by the government in the U.K. for record keeping during the 15th century. Kelley Blue Book owner, Les Kelley, published a blue book in 1926 to help assess the…
Since 1963, Toyota has been known for its advancements in green technology. That same year, the company first established the Production Environment Committee to assess important issues for environmental preservation, while promoting environmental protection proposals. Since then, the Japanese automaker has established countless programs, committees, and initiatives as part of a larger effort to create a…
It’s been a rather arduous wait for those anxiously keeping up with the release of the groundbreaking new hydrogen fuel cell sedan, the new Toyota Mirai, but with the day finally arrived for the first of these futuristic icons to be delivered to customers, it looks like the story of the Mirai is just beginning. As it…
Have you ever thought about how great it would be if you could drive your cell phone? Well, maybe you’re not like us, but at McGrath Elmhurst Toyota we think about stuff like that occasionally, and in our make believe cell phone car scenario, that car is always a Toyota. It’s not a stretch either as Toyota…
The Toyota Tacoma is the truck for anyone who ever dreamed of taking off for a road trip at a moment’s notice. It’s the truck for hauling, driving, mudding, exploring, lounging, and pretty much anything else your mind could dream up, and you only need sixty seconds to experience it all. In the new ad…
